Tuesday, November 23, 2010

Chapter 10

This was a short chapter, but the reading was slow going.

Frans takes delivery of his load of cheese. While trying to look like he's in charge, it becomes apparent to everyone that he's a rookie. He questions the delivery expenses and the opened crate. One of the warehouse men explains that the crate was opened by customs. He also hears that there was a "gift" along the way, and that the manifest is falsified, with less high tax cheese written up than is actually included.

Once again, there is more great scenery. The warehouse is a giant underground room, with a big arch. Frans also goes walking in the port area, where we get to see more people, machinery and fog.

While I have joked a lot about Belgian weather, Matena's drawings point to how Belgium might be promoted. In current travel advertising, there is a prevailing orthodoxy that everything has to be a bright tropical day or a sunny ski trip. Matena's Belgium has a calm cool beauty that would translate well to travel posters and a larger campaign.

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